Local SEO • GMB
Google Business Profile Optimization
A hands-on local SEO project managing a live Google Business Profile for Content Crafted, a Jaipur-based digital marketing agency.
Objective
Build a complete, trustworthy local listing that shows up for relevant searches in Jaipur and converts profile views into enquiries.
My Role
Profile setup, information optimization, services and service-area mapping, content posting and review management.
Strategy & Process
- 1Added accurate business name, category, contact details and website URL.
- 2Wrote the business description and set business hours and service areas.
- 3Uploaded logo, cover image and profile photos; enabled WhatsApp chat.
- 4Listed and described each service offered on the profile.
- 5Posted regular updates and managed customer reviews with prompt replies.
Tools Used
Google Business ProfileGoogle MapsGoogle SearchCanva
Key Learnings
- How profile completeness affects Google's profile strength and local visibility.
- Why service areas and categories decide which local searches you appear in.
- How consistent review responses build trust and improve local ranking signals.
Screenshots & Evidence
Live work from the project.
Outcome
Key Learning: a full working understanding of how a local business listing is built, optimized and maintained on Google.